CorpFit is a workplace wellness company that brings certified fitness instructors directly into office spaces, making it easy for employees to stay active during the workday. I was tasked with creating a logo that would reflect both corporate professionalism and physical vitality.
A key creative challenge was designing a fitness brand identity without relying on overused visual clichés like dumbbells, flexing figures, or sneakers. I focused instead on clean, modern typography and integrated a subtle heartbeat line into the wordmark to suggest motion and energy without being literal. The result is a sleek, energetic identity that feels both motivating and credible—perfectly aligned with CorpFit’s mission to bring wellness into the workplace.
