For Iconic Design Studio, I created a logo that embodies clean, bold professionalism with a touch of creative flair. The design features bold typography, with a unique twist: the 'o' in 'iconic' is transformed into an eye, symbolizing the visual creativity at the heart of graphic design. The branding employs a modern, clean aesthetic that reinforces reliability and sophistication. The challenge was striking the right balance between a playful and a professional tone; ultimately, I chose a clean and professional approach to best represent my studio’s commitment to high-quality design.